Castellani - Maiorano / 3P TECHNOLOGIES
The presentation will outline the convergence between cinema and Interaction design, and how to apply it through a meticulous work these two languages blend, through a close relationship between innovation and experimentation. We will see how cinematic, engineering and design competences will be put to the service of architecture combined with a constant search for new technologies.
In the presentation, videos will be shown on the main projects made through the merger of all these techniques: Cinema, architecture, technology, innovation are the bases on which to build a new product identity, usable on any device and suitable for everyone, where realism and virtual reality merge into an essential element of our philosophy in project development.